Wednesday, November 03, 2010

Starbucks Coffee 2011 Planner: The Quest Begins Today

The toasty aroma of Starbucks' holiday featured beverages: Praline Mocha, Toffee Nut Latte and Peppermint Mocha fills the air. And this only means one thing: 'tis the season to deck the halls with red and white cups!

Come on, let's face it. At this time of the year, we take comfort in rituals with the remarkable limited edition drinks + treats and that much coveted sticker-collecting adventure.
Sure, we get broke on that 9th frappe. But nothing could ever compare to that immeasurable amount of anticipation and later on fulfillment, when that perky barista slaps that tiny square piece of adhesive treasure on your flappy promo card.

Some people will never understand why it's such a big deal, but I believe that there are people who actually understand where I'm coming from. See, it's not just devoting a part of your time, effort, and money to buy 9 shamelessly overpriced holiday beverages and 8 fancy core beverages. More than that, it entails putting a part of you into something, a little adventure you can identify yourself with -- an awesome quest that somehow identifies that passion and perseverance in you, making sense of who you are.

I got my first one today :)

And since today is the first day, they give 1 free core beverage sticker for those who will purchase.

This year's theme is, A Story For Every Cup. I wonder why though.
Maybe it all boils down to the whole sticker-collecting tradition. I mean, basically yea, it's the same featured drinks every year, and almost the same damn planner layout. But people nevertheless, keep culminating it.

Maybe, just maybe, it's because the Starbucks Holiday tradition, is much like a collection of little cup of stories -- a narrative. A narrative more often told than the others because they hold more meaning to us. And isn't it amazing? That no matter how they've been repeated over and over, they never stop being special.